How it all began
History of the Rum Festivals

The First International Cuban Rum Festival

Date: 6 to 9 June 2004
Venue: Morro-Cabaña complex, Havana
Commemorating the 485th anniversary of the foundation of Havana. A trade fair, conferences, visits to rum factories, tastings and samplings, and a cocktail competition were some activities performed during the first edition of this celebration. Over 320 representatives of 30 companies from 15 countries took part in the event, representing manufacturers, sellers, distributors, and sponsors. Canada, Colombia, Italy, Mexico, Spain, Trinidad and Tobago, the United Kingdom, and Venezuela were some of the attending countries.

Eight Cuban rum brands with export quality were presented to international markets. These were: Ron Santiago and Cubay, manufactured by Cuba Ron, S.A.; Legendario and Arecha, from Unión de Bebidas y Refrescos; Multa and Santero, from Tecnoazúcar; and Varadero and Caney from Cimex Corporation, all widely renowned in the domestic market.

The Second International Cuban Rum Festival

Date: : 23 and 24 May 2018 (during the International Food Fair)
Venue:Pabexpo fairgrounds, Havana
Cuba Ron, S.A. organized the Second International Rum Festival in Cuba with the involvement of foreign and domestic industry professionals, manufacturers, and distributors. This proved to be a favorable context to imbricate production, marketing, and sales along with tradition surrounding the rum culture that defines the Caribbean region.

Participants were able to familiarize themselves with the properties of light Cuban rum, trends and new products. They also attended rum manufacturing facilities, masterclasses, pairings, samplings, cocktail competitions in both classic and flair modalities, a cooking show with rums, screenings and concerts as well as meetings with Cuban Rum Masters and international experts.

Over the days prior to the festival other masterclasses and samplings took place. Among the products sampled was the Isla del Tesoro, a multiple award-winning spirit recognized at home and abroad events.

Among the high-profile international guests present at the festival were sommelier and gastronomic consultant José Joaquín Cortés, Nariz de Oro (Golden Nose) of Spain, and César Adame, from Brazil. As novelties of this edition, the appointment hosted a bourbon tasting with commentary courtesy of Michter’s distillers from the United States.

The closing act of the event was a luxury set up with the eight Cuban Rum Masters, whose set of expertise and wisdom was declared Cultural Heritage of the Nation in 2016.

Common Rights to All Sponsorship Categories

• Advertisement with the company logo on all printed media, event schedule, memos and the event’s official website -only if you present your candidacy for sponsor two (2) months before the beginning of the festival.
• Publicity and advertising in the rest of the official documents, communiques, and announcements issued by the Organizing Committee -only if you present your candidacy for sponsor two (2) months before the beginning of the festival.
• Inclusion of advertising media and content of your business brand in the participants inscription module.
• Allocation of advertising media and content of your business or brand in the showrooms and venues where the festival takes place.
• Logo placement on the billboards or posters presented in the festival.
• Diploma of distinction as sponsor of the Third International Cuban Rum Festival.

The sponsorship association will be formalized via written contract. It is the sponsor’s right that his condition as such is made public, for which their written approval will be requested. Likewise, the rights assigned to each category are negotiable given common interests. To guarantee the presence of the sponsor’s identity in all printed and digital media, the identifying elements must be delivered three (3) months prior to the event, in an editable format and with good image quality.

If you want to participate as an Official Sponsor, contact the following:
Karla Castillo Rodríguez, Director of Public Relations, Marketing and Development of Cuba Ron, S.A.
Email: comunicacion@cubaron.co.cu
Phone: (+53) 52138006